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 EP Writing for Interactive Media Forum Brand Name Pubs vs Brand Name Authors
In Reply to: validation and provenance posted by Heath on September 27, 1996 at 11:01:34: Interesting point. Maybe the brand name publications will be joined by other kinds of
brand names: TIME, Inc. and ESPN might similar brand awareness as Steven King, Michael
Kinsley, IBM Research Dept, and the Boston Computer Society. The dearest commodity in the
Information Age is the attention of an audience, and to the extent that new entities are
able to build a brand, they will join traditional publications competing for attention.
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